What is a Web3 NFT?

This is a new marketing approach, but in a way that respects the tenants of Web3 in that the holder of the NFT who opts in doesn't have to sell their data to an intermediary to get a benefit. "It's literally just a connection point between somebody's wallet and someone who has a benefit that they want to offer," Casares says.

Will unstoppable domains become a unicorn?

Matthew Gould, founder and CEO of Unstoppable Domains, told Decrypt that “everyone’s excited” at the firm about reaching unicorn status, and that it built through the so-called crypto winter in 2018 and 2019 to eventually reach this point. But he also told his team that bringing in this kind of investment is a serious matter.

What is NFT & how does it work?

The startup says it has generated more than $80 million in sales since launching the platform in 2019. The platform, which includes members who worked at companies such as Amazon’s AWS, Uber and Slack, mints each decentralized domain name as an NFT on the Ethereum blockchain to give the owner broader control and ownership.